EliDance

About the project

EliDance is an online store for dancewear and dance shoes, presented as an online dance boutique. Its catalogue is for shoppers seeking clothing, shoes, costumes and accessories for dance. A separate store block introduces a loyalty programme for dance schools and studios.

What was done

The store runs on OpenCart and has Ukrainian and Russian language versions. The language switcher is in the site header, alongside access to the cart and favourites. The structure brings together the main catalogue categories, homepage product selections and information blocks about EliDance.

The catalogue includes dance shoes, clothing for women, children and men, accessories and costumes. New arrivals and sale items have separate categories. This division reflects both product types and the parts of the range associated with recent additions and sales.

The homepage includes Pointe Shoes and Training Clothes blocks, as well as Favourite Brands and Popular Categories. These present the range through a specific type of footwear, the purpose of clothing, brands and categories. An About Us block adds information about the store to the product content. The site also mentions organising a festival.

Catalogue and shopping

Homepage product selections are divided into Recommended, New Arrivals, Sale and Bestsellers. Alongside routes to the main categories, visitors see products grouped under these headings. New products also carry a New label.

• Product information includes item codes, sizes and brands; Bloch ballet shoes are among the examples in the range.
• Prices are displayed in Ukrainian hryvnias alongside other product information.
• Access to favourites and the shopping cart is located in the store header.
• A separate widget is available for consultation enquiries.

The loyalty programme for dance schools and studios has its own information block. This part of the site complements the catalogue with content addressed to schools and studios, while the product sections cover clothing for women, men and children.

EliDance combines a catalogue of dance products with homepage selections, information about the store and a loyalty programme. Visitors have access to two language versions, product details, favourites, a shopping cart and a way to request a consultation.